Thursday, February 12, 1970

Synergy? Show me the numbers!

Interconnecting our seven resorts will have a highly positive impact on the local economy by increasing visitors/day during traditionally low-occupancy periods. The following table makes several assumptions based on more than thirty years of data collected as well as observations of European interconnects that were assembled as they were already long time, stand-alone operations:

The first one is that – without interconnect – visitations will plateau to the estimated number of 2008/2009 visitors/days. The table is meant to show the incremental visitation resulting from linking the resorts. The figures are estimates extrapolated from Ski Utah's 3,972,984 visitor days during the 2008/2009 season.

"...by the completion of the interconnect, the number of visitors/days will have more than doubled"

The second is that whenever Phase 1 begins, it is followed each year by another phase as described in the previous chapter.

Click on table to enlarge

What this table shows is that by the completion of the interconnect (phase 4), the number of visitors/days will have more than doubled for the participating resorts.

Later, more-than-average growth will continue as shown on Year 5 and will eventually grow with the overall market after Year 8; at that point, it will have dramatically closed the gap with Colorado, once the Wasatch Front interconnect's notoriety is fully recognized and established.

This spectacular growth will be mostly fueled by increased visitations during the shoulder season periods (pre-Christmas and late spring) as well as during the other low periods of the season (January to President's Week, end of February through Spring Breaks and Easter).

Optimized capacity and subsequent increased economic activity will help fund sensible mass-transit systems able to accommodate the uptick in visitations while minimizing any impact on our pristine mountain environment.

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