Sunday, February 8, 1970

What's in it for the local business community?

We're talking about tourism-oriented business, like hospitality, retail, and a host of goods and services that gravitate around recreation and visitations to our mountain resorts...

  • Upon completion of the interconnect, participating resorts could see their aggregate visitations double and keep growing faster than the market for three to four years after that...
  • Product newness and uniqueness producing huge editorial coverage, free publicity, notoriety and users' referrals through word of mouth reputation
  • Minimizes the ups and downs of "shoulder" and "low" season time periods
  • Grows and strengthens Park City and associated resorts' reputation with a unique product that has no continental competition
  • Provides a “leadership” umbrella that emulates leading edge ideas and business models
  • For communities like Park City, an interconnect offers a substantial dimension of “snow insurance” when early season snow is light and as Big and Little Cottonwood options are directly accessible from Park City.
  • When "smart mass transit" becomes reality, this will allow some of the work force to live more reasonably in the Valley and reliably commute to and from the resorts
  • Affords easier packaging with multi-area lift tickets available

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