How's business?

Could be better, right? Everything is changing massively; consumers are “deleveraging” and this may go on for a while. If you're still hoping that business will significantly improve this winter, think again!

"Connecting the seven Wasatch Front resorts would result in a huge leap forward with incredible benefits..."

It's not just happening in Park City, but at every mountain resort near us; in Vail, everywhere in Colorado, at Lake Tahoe and in the Canadian Rockies. Sure, each ski town is trying to enhance its “best practices,” shave costs, be more creative, but in the end, the gains will remain small and market shares won't change much.

Park City resorts and their Wasatch neighbors would significantly "move the needle" if they “connected the dots” and finally harnessed their potential for snow interconnect. This would mean a huge leap forward as it would steal market share from out-of-state resorts and double our number of visitors in the time it would take to physically connect our seven closest resorts. More importantly, this could be accomplished while setting the stage for environmentally-friendly transportation and mass-transit solutions.

So, if you are tired of leaving money on the table, are not happy with the status quo, are not yet indifferent or apathetic and if you still feel some sense of hope and urgency, read on and check our updated "progress report..."

JF Lanvers, Park City, Utah

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